entry 002: the scents of nyc
my first job out of college, i worked at Santa Maria Novella as a client advisor. for 8 months, my work life revolved around luxury fragrance and home goods. i met a diverse group of people- tourists, celebrities, world leaders, families, and many cute dogs. it was a beautiful induction into getting acquainted with new york city living.
working retail in new york paved my way to move to brooklyn, and while the hour commute to flatbush made me miserable, working with and witnessing the emotional power of fragrance was enlightening.
my first introduction to working with fragrance was when i worked at Glossier in DC. that was the year Glossier You went crazy viral, and you could walk literally anywhere and smell someone wearing it.
to be honest, it wasn’t my favorite on me. the bottle I received through gratis is still sitting in my display full.
while Glossier connects to its clients through its smart marketing, Santa Maria Novella shines through the power of storytelling. the Florence, Italy based brand, calls itself the oldest pharmacy in the world. it’s US flagship in soho, stands 20 something years strong near the corner of lafayette and east houston.
the rich history and unique products delighted people. witnessing the connection people had to fragrance was fascinating. clients would come in looking for discontinued, no longer sold fragrances, chasing a sentiment that it brought them many years ago. some would buy all the bottles they could of fragrances they loved, that were going out of production. parents brought their children, young or grown, to learn about the brand, and peruse the products.
my favorite sense is taste, but my experience working in fragrance brought me closer to my sense of smell. as we know, new york city smells are notorious. on a spring or summer walk, one second you’re smelling like the the flowers, and the best pizza dough ever, and the next it smells like hot armpit. if you’ve ever been on the L train, you’ll know what i mean…
now when i walk through the city, i’m clocking what whiff of fragrance im getting from people on the street.
Le Labo, Giorgio Armani, Chanel No. 5 and 22. i am locked into fragrance and what it says about people like never before.
Baccarat Rouge 540 says i am here, acknowledge my presence. anything Jo Malone says i am lowkey judging you. a draft of incensey perfume oils reminds me of my home in high school. and of course, my personal least favorite- that YSL cologne. let’s put it away, people.
being around fragrance so often led me to some of my own exploration. my boyfriend put me on to Scentbird, a fragrance subscription service that allows you to try different fragrances without the price of even a travel size (this is not sponsored but sponsor me though). through some trail and error, i found my new signature fragrance- Juliet Has A Gun Lust For Sun. some other honorable mentions i love include Ariana Grande Cloud, Chloé, and Sol de Janeiro Cheirosa 87 Rio Radiance. if you love florals, coconutty vibes, and sunshine, get into these.
not only does fragrance make you smell good, it literally makes you feel. it can bring you closer to nostalgia, a distant childhood memory, or repulse you for a reason unrecognizable. finding the fragrances you cherish leaves your scent profile and mark on the world ˶ᵔ ᵕ ᵔ˶
what are your favorite fragrances? or nostalgic smells?